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June 25, 2008
Law Library of Congress Brochure Garners Marketing Award
The American Association of Law Libraries (AALL) has named the Law Library of Congress the winner of the 2008 AALL/Thomson West Excellence in Marketing Award in the Best Brochure category.
The award ceremony, co-sponsored by AALL and Thomson West, will take place in Portland, Ore., on July 14 during the association’s annual meeting. Leon Scioscia, special assistant to the Law Librarian of Congress, will accept the award on behalf of the Law Library.
The AALL/Thomson West Excellence in Marketing Award honors outstanding achievement in public relations activities that serve to raise the visibility of law librarianship and the AALL. The award was created to inspire, educate and encourage AALL members to publicize their activities.
"We are honored that our new institutional brochure has been selected by the AALL for the Excellence in Marketing Award," said Law Librarian of Congress Rubens Medina. "The brochure has served as an important information piece and it is gratifying for the product to be recognized by our colleagues."
Richly illustrated with photographs of some of the institution’s rare treasures, the brochure was designed to be the Law Library’s primary marketing tool in printed format. In addition to telling the story of the Law Library’s 175 years, the brochure highlights the Library’s vast research products, reference services and resources that are available to members of Congress, the Supreme Court, other branches of the U.S. Government and the global legal community.
Collaborators in its creation included Law Library staff, Tony Morton of the Library’s Printing Office, Graves Fowler Creative, Eric Stewart, Matthew Borkoski Photography and S&S Graphics.
The American Association of Law Libraries was founded in 1906 to promote and enhance the value of law libraries to the legal and public communities, to foster the profession of law librarianship and to provide leadership in the field of legal information. For more information about AALL, visit www.aallnet.org/.
Founded in 1832, the Law Library provides the U.S. Congress, other government agencies and the public with legal information housed in its collection of more than 2.6 million volumes. For more information about the Law Library, go to www.loc.gov/law/.
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