BRS Assists
Marketing
Business Reference Section. Science, Technology, and Business Division
Library of Congress, Washington, DC. 2011
This "BRS Assist," focusing on sources of information about
marketing and market research, is one of several short BRS
Assist bibliographies compiled by the staff of the Business Reference
Section to assist users in quickly locating basic information on topics
for which the Section receives frequent questions.
For a more extensive guide to sources of information on this suject, please see our guide, Market Segmentation: A Guide to Sources of Information.
Author/Title Listing | LC Subject Headings | Internet
Resources
Analysis for Marketing Planning, 7th ed.
Donald R. Lehmann and Russell S. Winer.
Boston: McGraw-Hill/Irwin, c2008.
Call Number: HF5415.13.L395 2008 Bus RR
Catalog Record | Table of Contents | Publisher's Description Dictionary of Marketing Terms, 4th ed.
Jane Imber and Betsy-Ann Toffler.
Hauppauge, NY: Barron's Educational Series, c2008.
Call Number: HF5803.T56 2008 Bus RR
Catalog Record | Table of Contents | Publisher's Description The Entrepreneur's Guide to Marketing.
Robert F. Everett.
Westport, CT: Praeger, c2009.
Call Number: HF5415.13.E896 2009 Bus RR
Catalog Record | Table of Contents
Essentials of Marketing Research, 2nd ed.
Joseph F. Hair and others.
New York : McGraw-Hill/Irwin, c2010.
Call Numbrer: HF5415.2.E894 2010 Bus RR
Catalog Record Marketing Express, 2nd ed.
William M, Pride and O.C. Ferrell
Mason, OH: South Western Cengage Learning, c2011.
Call Number: HF5415.P75 M37 2011 Bus RR
Catalog Record |
Table of Contents |
Publisher's Description | Publisher-supplied Biographical Information Marketing in a Nutshell: Key Concepts for Non-Specialists.
Mike Meldrum and Malcolm McDonald.
Boston, Elsevier. c2007
Call Number: HF5415 .M4419 2007 Bus RR
Catalog Record |
Publisher-supplied description
Marketing Mistakes and Successes. 11th ed.
Robert F. Hartley.
Hoboken, NJ: John Wiley, c2009.
HF5415.1 .H37 2009 Bus RR
Catalog Record |
Table of Contents
Marketing Research, 10th ed.
David A. Aaker and others.
Hoboken, NJ: John Wiley, c2010.
Call Number: HF5415.2 .M35548 2010 Bus RR
Catalog Record The Nonprofit Marketing Guide: High-Impact, Low-Cost Ways To Build Support for Your Good Cause.
Kivi Leroux Miller.
San Francisco, CA: Jossey-Bass, c2010.
Call Number: HF5415 .L474 2010 Bus RR
Catalog Record | Cover image | Publisher's Description Online Marketing: A Customer-Led Approach
Richard Gay, Alan Charlesworth and Rita Esen.
New York: Oxford University Press, c2007.
Call NUmber: HF5415.1265 .G39 2007 Bus RR
Catalog Record
Additional works in the Library of Congress on marketing may
be identified by searching the Online Catalog under appropriate Library
of Congress subject headings. Choose the topics you wish to search from the following list of Library of Congress subject headings to link directly to the Catalog and automatically execute a search for the subject selected.
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